Lovely is a collective of 19 individually-owned bridal shops, run by entrepreneurial, hardworking women who care deeply about offering our brides a personalized and locally-focused experience. We warmly welcome our brides with BFF energy and shops that are inviting, never stuffy.

A queer, disabled designer, he rejects convention in favor of inclusivity, designing for shape and story—not size or norm. His work has been featured in Loveinc and in national publications, praised for its sustainable vision and deeply personal touch. Westbrook’s debut bridal collection (decades in the making), Genesis, uses post-consumer, repurposed materials—everything from discarded plastics to unusual fibers—to transform the overlooked into the unforgettable. Beyond aesthetics, Timothy brings emotional care to fittings and consultations, understanding that choosing what you wear for one of life’s most important days can also be a process of healing. With over a decade of experience across price points from hundreds to tens of thousands, he holds space for every client's story, ensuring that when you walk out, you feel both seen and radiant.perience-rooted in emotion, intention, and love.

I see clothing not just as something to wear, but as a reflection of who we are. With a focus on conscious, refined design and a distinctly personal touch, I create pieces for the modern bride’s entire wedding weekend.

I source fabrics and trims locally and intentionally, reducing waste while maintain a close connection to every step of the process.

At the heart of my work is a promise: that every woman feels seen, heard, and cherished. I design not only to reflect who she is, but awaken something within her she hasn’t met yet. More than a label, Alexis Levan is a deeply personal experience-rooted in emotion, intention, and love.”

Mr. Ingram established his own namesake collection ‘Mark Ingram Bride’ as a response to hearing firsthand the gowns that his customers were missing the most. The Mark Ingram Bride is a Collection brand first but truly so much more of an adjective. The title embodies the woman and the women who inspire their effortless look and feel. They are simple yet stately, they are delicate but impactful. The Mark Ingram Bride Collection is inspired by the women who adorn the gowns and their innate appreciation for chic, quality, and impeccable design.

For designer Amsale (Ahm-sah’-leh) Aberra, it all started with a single wedding dress: her own. Seeking a more modern silhouette for her 1985 nuptials, Ethiopian native Amsale found her options limited. She eschewed the overly ornate—on-trend in that era—and crafted her own pared-down design, elegant in its simplicity and quiet in its impact, featuring a distinct style that was modern and personal at once. Three decades later, her refined and modern aesthetic endures in a variety of collections - and Amsale herself is widely credited as the inventor of the modern wedding dress.

The vision for Maybelle truly blossomed from a place of deep love for design combined with a powerful commitment to sustainability. My Gen Z daughters opened my eyes even further to the urgent need for eco-conscious practices, and this became the guiding principle for everything we do. As both a designer and a mother, my mission is to create a better future. We achieve this by crafting breathtaking pieces that help our clients radiate their most beautiful selves, all while honoring our planet. At Maybelle, we don't just design bridal gowns; we bring dreams to life. We are defined by a commitment to timeless beauty and the art of the 'second act.' Each one-of-a-kind gown radiates a timeless magic, ensuring unparalleled craftsmanship and a truly unforgettable moment for every bride.

Having been in the wedding industry for 10 years now, I’ve met and collaborated with lot of wedding vendors in the process. In an effort to make your vendor search easier, and in order to lift up other small businesses I love, I’ve highlighted my favorite wedding vendors (aka “friendors”) in this exhaustive list. I have no business agreement with these individuals, just support and love.